RSS Feeds: “RSS” stands for “Rich Site Summary” or “Really Simple Syndication”, and is a means to “share” (or duplicate) relevant content on more than one site. You may think of it as a more complex reciprocal link by the way it works. You should be cautioned that there does exist a current SEO penalty for duplicate content if taken too far. RSS uses a family of standard web feed formats to publish frequently updated information: blog entries, news headlines, audio, video. An RSS document (called “feed”, “web feed”, or “channel”) includes full or summarized text, and metadata. RSS feeds enable web site publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs, and CMS’s. RSS feeds also benefit users who want to receive timely AUTOMATIC updates from favorite websites or to aggregate data from many sites. For example; a district site can aggregate content from it’s individual lodge sites.